Reducing operating expenses while driving growth


Verizon is the #2 Telecom Operator in the United States with 120 million subscribers. Verizon was heavily dependent on SMS for customer communications. The challenge was to implement a Growth framework, tailored to Verizon’s goals, that enabled efficient digital communications and campaign analytics to drive user growth on myVerizon.

Solution: LotusFlare Growth Framework


  • Fewer visits to retail shops for customer support and fewer calls to customer care vs. subscribers who do not use the app.
  • Higher ARPU and better retention overall, with lesser tendency to churn.

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