Verizon & LotusFlare

Reduction in Operating Expenses for a Major U.S. Telecom Operator

The goal was to increase the number of customers using the customer care app and reduce call center and in-store support costs.

Verizon, United States

Verizon is the #2 Telecom Operator in the United States with 120 million subscribers.

Challenge

Verizon was heavily dependent on SMS for customer communications. The challenge was to implement a Growth framework, tailored to Verizon’s goals, that enabled efficient digital communications and campaign analytics to drive user growth on myVerizon.

LotusFlare Growth Framework

Customers who are active on the app generate: