Successful Internet companies have created products and user journeys that optimize mobile app and website discovery, engagement and retention. It starts with a streamlined onboarding experience and continues with an “aha! moment” which reveals the product’s unique magic. This ‘a-ha!’ moment builds into a habit that leads to weekly and daily engagement on the app to grow and retain subscribers.
Whereas a marketing team will focus mainly on driving awareness and acquisition of new users, the growth discipline looks at the entire funnel. Driving KPIs like activation, engagement, retention, monetization and virality is key to winning on digital. Growth is much more than just marketing – it is the intersection of product, marketing and data science.
The goal at Verizon was to increase the number of customers using the customer care app and reduce call center and in-store support costs. Read how LotusFlare applied Growth services to assist in solving this problem.
To grow and retain susbscribers, LotusFlare Growth experts works with your marketing, products and data science teams and apply quantitative and qualitative approaches to build core product values and drive user acquisition, engagement, retention and monetization.
Today building a basic mobile app is fairly easy, but building an enterprise-grade app that is performant, stable, scalable, secure, growth-ready and future proof is
LotusFlare has been working with Globe, the leading CSP in the Philippines, to help them build an awesome digital customer experience.
New smartphone users are helping to shape the digital revolution by leapfrogging developed market norms.