Digital Engagement

Grow engagement with the right offer at the right time.

Work the Internet playbook

LotusFlare Digital Engagement is a set of AI-enhanced tools designed to drive digital engagement with customers in an easy-to-use interface.

Engage customers with timely, personalized messages and rewards.
Drive in-app engagement to foster customer loyalty
Promote new services and offers across all messaging platforms
Track delivery and conversion

Contextual Engagement

An omnichannel communications console that lets you:

  • Create AI-powered personalized campaigns in just a few clicks and track results in real-time
  • Combine data from the legacy back end and your existing channels to launch effective promotional campaigns 
  • Create customer segments and triggers for tailored messaging

Rewards & Loyalty

A SaaS component that allows you to create, manage and track rewards, referrals and loyalty programs.

  • Create loyalty rewards to improve customer retention
  • Identify custom events to trigger payouts and other loyalty-related actions
  • Drive traffic to offering content with long-term engagement campaigns or constantly changing rewards opportunities

User Management

A SaaS component that allows you to store and manage user information and relationships via an agent-friendly web portal.

  • Support authorization and authentication for different login methods
  • Securely collect confidential data and validate users with eKYC
  • Manage roles and permissions
  • Manage customer lifecycle

Notifications

A unified console that communicates with customers via all channels – SMS, web push, email and in-app push – and tracks responses.

  • Deliver low balance alerts, bill and payment reminders, overage charges and roaming reminders
  • Send trigger-based notifications
  • Use personalized rich messages
  • Integrate with external SMSC and email services

Consent Management

Built with an API-first approach, this solution supports a broader spectrum of consent use cases, going beyond advertising.

  • Handles use cases from API/network data monetization to electronic medical records
  • All platform capabilities accessible via RESTful APIs
  • Highly configurable consent policy and consent collection screens
  • Flexible deployment

Benefits

Boost engagement with data-driven A/B testing

Test personalized messages across inbox, push, pop-up, email, and SMS to boost engagement.

Maximize revenues through advanced segmentation

Increase revenues via advanced segmentation and next-best-action marketing campaigns.

Gain instant insight with AI-enhanced analytics

Dashboard to measure customer engagement and campaign results. 

Turn every interaction into revenue.