Contextual Engagement Platform lets companies design campaigns and target their delivery to specific segments of customers at a certain time, based on specific trigger events.
Contextual Engagement Platform is used to send users the right message or offer at the right time and place, based on context and direct or indirect user actions.
An automated way to drive engagement KPIs by arranging messages into a user journey towards conversion. A timeline consists of a series of campaigns with a conversion event as the ultimate goal. An enterprise can load a sequence of messages into the timeline and experiment with the conversion rate.
CEP can connect to first party or third party product catalogs. Enterprises are able to strengthen their own portfolio by creating strategic alliances with third-parties an bundling their services.
Users can make purchases directly in the digital channel where they receive the message. For example, receive an SMS to buy a roaming bundle, respond by texting YES and the transaction is done.