LotusFlare Extends Partnership with Digi

LotusFlare will continue to advance the platform that powers a highly personalized mobile experience to customers in Malaysia.

Santa Clara, California – December 6, 2021LotusFlare, provider of experience-native SaaS products to monetize digital connectivity and services, today announced that it has extended its partnership with Digi, provider of digital connectivity and services to over 10 million subscribers in Malaysia, in Digi’s continuing effort to create a dynamic and personalized digital telco brand.

In early 2020, Digi and LotusFlare partnered to create a ‘Telco in an App’ – or “tapp”, Digi’s vision of a new digital-first telco brand. LotusFlare deployed the LotusFlare DNO™ Stack as the experience-native business platform for the new digital brand. tapp became a recognized brand among the new generation of Malaysians and Digi was able to launch unique product features such as build your own plan and sell back unused data to attract younger consumers.

Sam Gadodia, CEO of LotusFlare, said: “We are proud of our partnership with Digi and successful deployment of the tapp platform built upon the LotusFlare DNO Stack. As an experience-native platform, LotusFlare continually enhances and improves the DNO Stack to advance the tapp platform and to the benefit of all our customers. We are proud that we will continue our partnership to reach Digi’s vision and we are looking forward to a successful future with Digi.”

LotusFlare DNO™ Stack is comprised of pre-integrated experience-native SaaS products that simplify technology and the subscriber experience for communication services providers (CSPs). The DNO Stack is a business platform that is cloud-native “from the start” so that CSPs can, if they choose, bypass legacy systems and processes and rapidly go-to-market with new products and services.

About Digi
Digi is a mobile connectivity and internet services provider enabling 10.7 million Malaysians on our advanced 4G+ network. We have an ambition to provide relevant, personalized, and engaging digital products and services that will fully enable our customers’ digital lifestyles. Listed on Bursa Malaysia, Digi is part of global telecommunications provider Telenor Group, and is a leader in driving responsible business practices. For more information, visit https://www.digi.com.my/.