Supercell & LotusFlare

Supercell is a leading mobile gaming company with popular games including Clash of Clans and Brawl Stars.

Challenge

Creating iconic gaming experiences for a global user base is a huge challenge. Distributing and monetizing those games is the next challenge. Supercell needed a partner to help them accelerate customer acquisition, engagement and monetization for Clash of Clans and Clash Royale.

The goal was to improve Supercell’s acquisition, user engagement and monetization on their mobile app by partnering with Telecom Operators, device manufacturers and the app stores.

LotusFlare worked with Supercell to:

Manage carrier billing with Google and Apple app stores.

Create co-marketing campaigns to raise awareness and product usage in specific countries.

Plan and execute Telecom Operator partnerships with localized content and creatives.

Provide marketing assets, event support, joint promotions and in-game giveaways.

Provide technical support.

YouTube Mastheads

Digital Brochures & Retail Posters

Direct carrier billing partnership

Saudi Telecom partnership

Increase brand and game title awareness via key partnerships.
Drive engagement (as much as 25%) during co-marketing and partnership events.
9% increase in monthly monetization with digital marketing campaigns and carrier billing partnerships.