Permata Bank’s mobile app provides a fully digital experience for Permata customers, including being able to open an account without visiting a branch.
“LotusFlare brought a fresh perspective and helped my team deploy an advanced digital Growth playbook for our new mobile app. We could see a tangible impact in registered users, engagement and retention.”
Abdy Salimin, Permata Bank CTO
No efficient systems to organize and analyze the bank’s data - app performance, user reviews, and conversion events were not being utilized to provide valuable insights into marketing and product strategies.
LotusFlare has experience working with leading brands around the world to effectively use data to drive Growth in app adoption and usage.
LotusFlare’s approach is to systematically drive user acquisition, engagement and monetization on digital channels.
Permata MobileX’s app penetration in the client base improved by 7% per month. Play store ratings improved from 3.7 to 4.5 stars. It became the highest rated app in its category in Indonesia.
After implementing UI/UX changes in the app, and removing a significant friction point, the customer drop-off rate decreased from 60% to 1%.