Permata Bank & LotusFlare

Permata Bank is one of the largest banks in Indonesia. Established in 1955, it now has over 300 branches and 3.6 million customers.

Permata Bank’s mobile app provides a fully digital experience for Permata customers, including being able to open an account without visiting a branch.

Permata Bank, Indonesia

“LotusFlare brought a fresh perspective and helped my team deploy an advanced digital Growth playbook for our new mobile app. We could see a tangible impact in registered users, engagement and retention.”

Abdy Salimin, Permata Bank CTO

Challenge

No efficient systems to organize and analyze the bank’s data - app performance, user reviews, and conversion events were not being utilized to provide valuable insights into marketing and product strategies.

Solution:
LotusFlare’s Growth Framework

LotusFlare has experience working with leading brands around the world to effectively use data to drive Growth in app adoption and usage.

LotusFlare applied a two-phase Growth framework

LotusFlare’s approach is to systematically drive user acquisition, engagement and monetization on digital channels.

Results

Permata MobileX’s app penetration in the client base improved by 7% per month. Play store ratings improved from 3.7 to 4.5 stars. It became the highest rated app in its category in Indonesia.