Globe launched GlobeOne in 6 months and grew prepaid ARPU by 20%

Challenge

Globe Telecom is the largest mobile operator in the Philippines, with more than 60 million subscribers. Globe wanted one app where customers could manage every Globe account, sign up quickly, and buy promotions without calling or visiting a store. It chose LotusFlare to build it.

Outcome delivered in 6 months

The GlobeOne Super App gained 11.8 million registered users and 2.9 million active users,
far exceeding the uptake of previous Globe self-service apps. 

The GlobeOne Super App provides:

One place to manage accounts across all Globe brands

Fewer steps to sign up, and users stay signed in along the way

Rewards, in-app promotions, and fully digital purchases

Users can explore the app before they register

Globe on LotusFlare

The New GlobeOne Super App is a key piece in Globe’s digital experience strategy as it reinforces our desire to give our customers a mobile-first experience that accesses all the benefits Globe offers. LotusFlare was the right company for this project due to their delivery agility and track record of creating optimal subscriber experiences and digital capabilities. Globe looks forward to advancing the new GlobeOne Super App in partnership with LotusFlare as an enabler of life through digital solutions for all Filipinos.

Karthik Krishna,
VP, Digital Transformation, Product & Experience Strategy, Globe Telecom

Impact for Globe

Digital journey

A cost-effective, fully digital journey for Globe’s subscribers

Increased value prepaid

Accelerated adoption of higher-value prepaid offers

Revenue

Growing ARPU by 20%

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