LotusFlare helped Indosat substantially improve the user experience on the myIM3 platform in order to drive business KPIs including ARPU and retention.
Indosat is the second largest mobile operator in Indonesia with over 70 million subscribers. It is part of the Ooredoo Group based in Qatar. In 2016, Indosat aspired to become the #1 digital company in Indonesia. They needed a new partner with a fresh perspective and leading products to help them execute their digital transformation.
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When the engagement began, less than 1% of Indosat subscribers were using the self-care app, which suffered from poor UX/UI, low ratings, and a frequent number of complaints and crashes. LotusFlare helped Indosat entirely revamp the user experience on the app, starting with defining the core value proposition, streamlining the onboarding experience and eliminating other friction points. The goal was to apply best practices in UX/UI and to build a more intuitive experience, in order to double the 30-day retention rate. Once the UX was stabilized and product-market fit achieved, LotusFlare helped Indosat implement country-wide acquisition campaigns.
On the backend, the new app can support an almost unlimited volume of transactions per second. LotusFlare also built and implemented a system for real-time monitoring and alerting.
Andreas Gregori, CMO, Indosat