Globe

Globe & LotusFlare

Building a Fully Digital ARPU-Boosting Brand

Globe
With more than 60 million subscribers, Globe is the leading telecom operator in the Philippines.

As a part of their ‘challenger’ ethos, they strive to provide their customers with the most up-to-date digital experiences available. LotusFlare has been working with Globe since 2017 as their technology and digital customer experience partner.

Philippines
Globe, Philippines

“LotusFlare has been our technology partner since 2017 and has helped us build an entirely new digital journey for our customers. ARPU has grown by more than 20% with this new app that leverages OTT best practices.”

Head of Consumer Mobile Business, Globe

Key features

Switch is the mobile app designed and developed by LotusFlare for Globe customers. It includes state-of-the-art features such as:

Data monitoring and optimization
Data monitoring and optimization
A dashboard provides real-time information on data and Wi-Fi usage, and lets customers enable and disable mobile data usage at the individual app level.
Exclusive offers and rewards
Exclusive offers and rewards
Switch rewards users for their loyalty by letting them access exclusive offers for new bundles and new entertainment offers (music apps, gaming app). A chatbot provides them with instant help with their queries while a tiered rewards system lets them accumulate redeemable points as their tenure and spend grows.
Share Switch with others
Share Switch with others
A member-get-member program turns customers into brand ambassadors by letting them easily invite family and friends into the app. This is a powerful lever of user acquisition for Globe and helps existing customers gain more loyalty points.
Results

LotusFlare has helped Globe:

LotusFlare has helped Globe
Build a cost-effective engagement-boosting, fully digital journey for its subscribers.
Accelerate the adoption of higher-denomination prepaid offers.
Grow ARPU by 20%.
New features
Load balance display

Load balance display

Exclusive offers and rewards

Exclusive offers and rewards

Usage monitoring of all products

Usage monitoring of all products

Advantages for customers
Advantages for customers
Advantages for customers
Advantages for Globe
Advantages for Globe
Advantages for Globe