
The Product Manager’s Perspective: From Strategy to Delivery
From defining clear strategies to working and monitoring cross-functional teams, all the way to delivering high-quality products – Product Managers must maintain focus and determination
Digicel Panama’s goal was to provide its customers with a personalized and differentiated digital experience through a highly engaging front end mobile application.
“We selected LotusFlare as our digital partner because of their OTT backgrounds and full stack product and growth capability. They know the playbook to increase ARPU and loyalty and transform the digital customer experience.”
Simon Baldwin, Chief Commercial Officer, Digicel Panama
Before partnering with LotusFlare, Digicel Panama had a Group-developed self-care app for its customers. The Group app was not customized for Panama, lacked advanced features intended to engage customers and was not stable. As a result, Monthly Active Users (“MAUs”) were steadily decreasing over time. In parallel to a major 4G network investment, Digicel Panama had to dramatically upgrade their digital customer experience.
LotusFlare re-designed and re-built the Android and iOS apps, connected into Digicel’s backend and provided the public cloud infrastructure. The result was a high performance and feature rich digital product for Digicel customers.
Check data, voice and SMS consumption on a postpaid plan
Easily activate and deactivate new plans
Top-up using a credit card
Top-up or pay account bills for friends and family
View the latest news and promotions from Digicel
Read, download and pay bills using a credit card in the app
Perform total or partial payments to other accounts
4.7 star rating – the highest among telecom apps in the market and across the Digicel Group.
Digicel Panama has seen dramatic results just a few months after launching the enhanced MyDigicel app.
From defining clear strategies to working and monitoring cross-functional teams, all the way to delivering high-quality products – Product Managers must maintain focus and determination
This month we talked with our Technical Sales and Delivery Manager, Daniel, who shared his experiences working in the telecom industry and at LotusFlare. Daniel,
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Working with diverse teams, making ideas into an exciting product, and constantly enhancing and managing products are just a part of the activities of Product