Digi has partnered with LotusFlare to create a new brand called Tapp. The brand is targeted at millennial customers who expect their experience with a telco to be similar to the ones provided by Facebook, Amazon or Uber: seamless, immediate and personalized.
Tapp lets customers register in seconds, order a SIM, choose or port-in their number, customize their plans and enjoy advanced features, without ever having to visit a store. Tapp is supported by Digital Network Operator®, an award-winning, cloud-based solution for next-generation Operators.
LotusFlare DNO Cloud has allowed Digi to go from idea to launch in under six months, with a dramatically lower CapEx than traditional solutions.
TAPP allows Digi to experiment with innovative features, a new GTM approach, customer experience and analytics framework. These learnings can be brought back into the organization and applied to Digi’s entire range of products and services.