Telco in an App with LotusFlare DNO Cloud

CelcomDigi is a leading communications services provider in Malaysia.

Tapp: the digital experience for millenials...

CelcomDigi partnered with LotusFlare to create a brand called Tapp. The brand was targeted at millennial customers who expected their experience with a telco to be similar to the ones provided by Facebook, Amazon or Uber: seamless, immediate and personalized.

Tapp let customers register in seconds, order a SIM, choose or port-in their number, customize their plans and enjoy advanced features, without ever having to visit a store. LotusFlare Digital Network Operator® Cloud was the cloud-native software foundation for Tapp.

LotusFlare DNO Cloud

LotusFlare DNO Cloud allowed CelcomDigi to go from idea to launch in under 6 months while lowering CapEx compared to legacy solutions.

Tapp: Higher NPS, Retention & ARPU

Tapp allowed CelcomDigi to experiment with innovative features, a new GTM approach, customer experience and analytics framework. These learnings were brought back into the organization and applied to CelcomDigi’s entire range of products and services.

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