This is why LotusFlare built the Central Data Platform, a state-of-the-art orchestration layer that easily integrates with your existing systems.
Central Data Platform is an orchestration layer that makes data accessible for all teams in real-time and in an easy to use interface.
Data Collection - Collect data from different sources.
- Customer usage data - Voice and data consumption history
- Demographic data - Age and gender
- Purchases and top-ups - Transaction history
- Channel engagement and behavior - Behavior data on apps and websites
Unified Data Model - Convert data from different formats in a single table that is easily accessible.
- Business reporting
- Business intelligence and product analytics
- A/B testing
- Machine learning and data models
Access Real-time Segmentation
- Framework that enables enterprises to cluster users into different cohorts and provide personalized experiences and campaigns in real-time.